Every cannabis era is unique and has its turning points. It started with cannabinoids and then concentrates, and the spotlight has turned to Terpenes, the aromatic compounds that make cannabis unique. Cannabis Terpenes that are derived from cannabis, along with other compounds, are now the most sought after ingredient in the food industry. This is not just due to their flavor and authenticity, but also because of the quality they offer to products.
Image credit: massterpenes.com
Why Terpenes from Cannabis are Changing Expectations
For decades, brands used botanical blends to make cannabis-like strains. Mixtures of lavender, lemon or pine could approximate a strain profile but they are not able to capture the depth. Cannabis-derived terpenes have become a new standard. They are extracted from cannabis and hemp. Their aroma is broad, similar to the flower.
Consumers notice the distinction. Instead of smelling similar to “blueberry candy” or “artificial lemons,” these terpenes deliver the earthy, resinous and sometimes pungent flavors that cannabis enthusiasts recognize instantly. It is because of this authenticity that many brands opt to sell terpenes that are derived from Cannabis over artificial alternatives.
Live Resin Terpenes The Rise of a new class of Terpenes
One of the boldest advancements has been the introduction of live resin terpenes. Unlike traditional methods that use the plant material that has been cured extracting live resins begins with flash-frozen, fresh cannabis. This method preserves volatile substances which normally go away after drying cannabis.
It’s because of this process that creates a profile of terpenes so vibrant and alive feels like inhaling fresh-picked plant. This means that producers will be able to create products that are bursting with flavor and smell. Consumers get to see cannabis pure, which even veteran smokers love.
Live Terpenes, Cold-Cure Revolution and Live Terpenes
Beyond live resin, the growth of live terpenes through cold-cure extraction has opened up new avenues. Cold curing helps preserve delicate aroma molecules by lowering heat during the process. The result is terpenes that are “louder” and more evocative and add a new dimension to vapes, edibles, and concentrates.
Labeling “cold-cured, live Terpenes that have been cured with cold” However, labeling them as live terpenes that are cold-cured, on the it isn’t only an advertising strategy. It’s a commitment to the highest quality that brands have made. It gives consumers the authenticity they desire.
Cannabis Derived Terpenes for Every Market
There are not many producers who require the most loud, premium series. The market offers both Cannabis Derived Terpenes (CDT) and Hemp Derived Terpenes (HDT) options. CDTs are considered to be top of the line, often compared to tasting pure live resin. HDTs are a reasonable entry point for smaller brands or brands that are transitioning away from botanical Terpenes.
There’s something to suit everyone, from small-scale craft extractors, to huge-scale companies looking to connect with mainstream customers. The terpene industry has matured and genuine products of premium quality aren’t limited to the premium market.
Terpene Authenticity is Important
The concept of authenticity has more to do with trust than taste. Consumers are more educated than ever before, conducting research and reviewing labels prior to buying. Cannabis-derived terpenes are a credible ingredient in products, as they are the true essence of cannabis and not an imitation.
In a field that is struggling to overcome misconceptions and stigma authenticity can boost confidence. Live resin terpenes are able to retain freshness, while live terpenes may show subtle shades. These ingredients help brands stand out by aligning themselves with customers’ demands for honesty.
Final Thoughts
Cannabis has always been more than just cannabinoids. It’s all about the sensation. The aroma that fills the air, flavor that remains, and subtle notes that make each one unique. In embracing cannabis-derived terpenes producers are moving past imitation and into the future that is characterized by authenticity.
From top live resin terpenes, to the most advanced live terpenes extracted by cold curing and cold curing, the market is showing that taste and quality can evolve just as quickly as consumers’ expectations. With Cannabis derived Terpenes available in a variety of levels, brands can elevate their products while consumers get to experience cannabis the way it was intended to be experienced.
